SIXT

THJNK
Munich

JAMAICA
2017



This print ad appeared in Germany’s biggest newspaper Süddeutsche Zeitung and on SIXT’s facebook page shortly after the breakdown of coalition talks in 2017. And it went viral. The headline reads: "4 weeks for nothing. Even Sixt isn’t that cheap."



Until today it is the most liked and shared post on SIXT’s facebook page.